Initially focusing on printed tops and T-shirts inspired by the looks of Californian surfers, the label meanwhile has added a full range of women's clothing, a men's line, as well as shoes and accessories. He spent his childhood and adolescence in Barcelona, where he studied architecture. In 1980, he founded the label Custo Line with his brother David which in 1996 became Custo Barcelona and today is a label of Blue Tower S.L., Barcelona.