It has more than 6 million people enrolled in Medicare drug plans, whom it can steer to its retail locations to pick up their pills. It can place these dental products in the sugar-free cookie aisle.Walmart is already pursuing several ventures to bring medical treatments into the store, and that would likely extend to prevention. She has pointed out that Walmart and Humana already have a co-branded Medicare prescription drug plan that brings customers into the stores, and that a tie-up offers strategic benefits for both sides.She estimates that Walmart would pay about $50 billion for Humana, though she said any transaction is likely to face antitrust scrutiny, especially given other deals in health care.Humana gained 7.2 percent to $288.07 at 9:47 a.m. in New York, giving the health insurer a market value of about $39.8 billion.“We expect the stores would become a channel for Humana Medicare Advantage seniors to be steered toward chronic-care management and other services, in addition to retail pharmacy,” Gupte said. They could allow it to better manage prescription drug use though access to medical records. That Target put big-brand processed food makers such as Kellogg and General Mills on notice It seems small, but a separate entrance for healthcare customers could sharply change the path of the shopping trip and result in unexpected purchases. I've published two books: "The Loyalty Leap: Turning Customer Information Into Customer Intimacy" and "The Loyalty Leap for B2B." So in addition to changed formats, a generation of healthcare-merchandising retailers would have to provide intriguing, energizing services and experiences. As a global leader in loyalty, retail marketing andI'm the former CEO of LoyaltyOne and currently serve as a Director and strategic advisor to a number of organizations. The partnership offers a prescription drug plan that can save up to 20 percent in drug costs for customers. The company in January said it would “Walmart’s already paid some of the fixed costs,” Garthwaite said. Different threats from major shifts in two industries are pushing Walmart Inc. and health insurer Humana Inc. toward the same solution.Amazon.com Inc. has taken direct aim at the giant retailer by siphoning customers out of its stores. Since Humana is focused on preventing illness, one would expect fresh, nutrient-rich foods to become more heavily emphasized. “They built out a big retail footprint when we used to buy a lot more things in retail stores.” “The hammering out of any agreement, which would be Walmart’s largest ever corporate deal, would, of itself, be an enormous distraction,” Saunders added. Humana said new testing sites at Walmart pharmacies will be added between now and August for pharmacist-observed testing. Walmart already operates about 4,500 in-store pharmacies and 2,900 vision centers, but a Humana deal would likely accelerate its efforts in developing in-store clinics. There is a $0 deductible for most covered generic drugs in Tiers 1 & 2.
A person familiar with the discussions Walmart would be able to steer Humana’s millions of customers to the chain’s stores, create new medical and wellness services in its millions of square feet of retail space, and take a bigger slice of the U.S.’s $3.5 trillion in health spending. Deal or partnership could help companies take on Amazon Humana’s biggest business is managing Medicare Advantage health plans for older and disabled people, a heavily regulated business that Walmart would have to take on in an acquisition. As a global leader in loyalty, retail marketing and analytics, I've been leveraging knowledge gleaned from customer relationships for over 25 years to create relevant communications and enhanced shopper experiences. See more.