The Front Foot network helps us shape the annual agenda and means members are at the forefront of the latest thinking and industry initiatives of value to their businesses.We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

This section contains our work around Brexit, HFSS and gambling advertising, data and-privacy, trust, the digital charter and our Industrial Strategy campaigns.Credos is the advertising industry’s independent think tank.


As the UK government accelerates proposals to ban so-called junk food advertising on TV before 9pm, and considers completely outlawing such ads …

Reg No GB238 5402 64 It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.Front Foot is our industry’s member network of over 50 businesses across UK advertising. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising.

This section contains our work around Brexit, HFSS and gambling advertising, data and-privacy, trust, the digital charter and our Industrial Strategy campaigns.Credos is the advertising industry’s independent think tank. The Advertising Business Group (ABG) recently launched LEAD (Learn, Engage, Activate and Drive) – a new initiative that aims to drive change in the advertising and marketing industry in the Gulf region and reflect ABG’s commitment to deliver actionable insights that translate into measurable, meaningful progress.. The Front Foot network helps us shape the annual agenda and means members are at the forefront of the latest thinking and industry initiatives of value to their businesses.We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members.