During 2019, we affirmed you the growth as our key strategic focus and raised our MAU target for the next two years to RMB220 million by 2021. [Foreign Speech] So, as for your question about the competitive cost related to more player joining in these verticals, we believe for this industry, we have long passed the phase that people have to burn cash to fiber content or KOLs. While we remain the clear leader in games and anime related content, we continue to grow our lifestyle and entertainment offerings. The Investor Relations website contains information about Bilibili's business for stockholders, potential investors, and financial analysts. [Foreign Speech] And this business model requires unique expertise in terms of operation as well as running a platform. And the past historical data also suggests even though that we are on a very fast track of user growth, we have maintained a high-quality of user growth as well as a very tight community environment.
The press releases found on this page contain targeted and selected business, product and service information, and are not intended to comprise materially complete disclosures required under U.S. securities laws. Wondering weather management could share your thoughts on how the outbreak may impact our business? In this strategy, we can copy and paste and replicate that with many new advertisers in 2020. Our gross profit margin has recorded steady improvements throughout 2019 from like 13.8% in Q1 to like 18.1%[Phonetic] in Q4. The playbacks have been viewed over 90 million times, generating nearly 3 million bullet chats, as well as massive media coverage.The success of Gala not only exemplifies our proper [Phonetic] understanding of the young people's interest, but also impressed older generation born in the '70s and '80s, opening Bilibili to a much wider audience group.
Bilibili represents the iconic brand of online entertainment with a mission to enrich the everyday life of the young generations in China. Our users' time spend retention rate as well as the interaction levels has all been quite positive, sometimes -- all faster than our MAU growth, indicating the high quality of our user growth. And we've seen so far either it's user traffic, user engagement as well as time spend has been beyond our expectation. Please go ahead. [Foreign Speech] So as a matter of fact, video as an industry vertical on the Internet space is actually one of the largest verticals. [Foreign Speech] So regarding your question about whether we see a decline in user after people are now going back to work, the answer is that, user growth is our primary business focus for 2020 and we don't rely on incidence or occasions like the coronavirus outbreak.
Revenue from live broadcasting and VAS increased 180% to RMB1.6 billion. Thank you everyone for participating in our fourth quarter and full-year 2019 earnings conference call. [Foreign Speech] So as we communicated with the market, before that we have set up our user growth goal for 2020 to be 180 million and 220 million for 2021. And as we accumulate our understanding for the past 10 years, this has made a material impact in the mainstream ideals. Related to that, can you give us more color on the user trend in fourth quarter, especially after people are back to work and this time user slowing down? Following the outbreak, we took immediate action to support and defend again the pandemic, including a donation of RMB10 million and the medical supplies to [Indecipherable].We also believe that disseminating timely and accurate rate information is crucial. Given the solid GP margin over the past three quarters, can management comment about how we should think about the GP margin outlook in 2020?And my second question is about the Gala event that we host very successful earlier this year. At the end of fourth quarter, we had 68 million royal official members who passed our 100-question exam, up 50% year-over-year. So this is the standard we are hoping to continue to maintain throughout the year. As our algorithm and operational capabilities improve the number of video that achieved 10 million views grow nearly eightfold in 2019 compared with 2018. With the development of mobile devices and adoption of 5G technology, we believe the video industry will be one of the biggest beneficiaries across all sectors.Bilibili, in particular, is point to be benefit with 5G potential to revolutionize the various ways of how people produce and consume content.