The acquisition reinforces Demandbase’s leadership in the ABM space and positions it to become the dominant B2B marketing platformcompany. Additionally, this technology must deliver personalized content across the buyer’s journey in real time at scale. Demandbase’s acquisition of Engagio last week in the Account-Based Marketing (ABM) space signals what could be the start of what analysts call a … Full Engagio Demo Webinar Engagio’s B2B Marketing Engagement Software helps companies to combine the best of account-based marketing and lead-based marketing and empower their marketers and sellers to work as a team.
Just like the experiences found in B2C applications.
We'll follow up with you to set up your 1:1 personalized demo. Demandbase and Engagio joining forces is a significant step forward in fulfilling the mission of transforming how B2B organizations go-to-market. Leverage AI to identify relevant messages and automate the next best marketing or sales action. As ABM and Marketing Automation software continue to converge, CMSWire takes an in-depth look at how the Demandbase & Engagio acquisition could accelerate the convergence and reshape the B2B martech landscape. Deploying a few account-based marketing (ABM) tactics is not the same as building a solid foundation for growth.Engagio helps B2B companies deliver account-based engagement for sales and marketing with the data, sales insights, multi-channel orchestration and full-journey analytics required for sustainable success.
One that spans people and accounts.
One that manages the complete buyer’s journey. Today is a huge day—for Demandbase, for Engagio, for the ABM ecosystem and for the wider B2B market. A world-class ABM platform must translate CDP data into an understanding of accounts and buying teams. Demandbase and Engagio joining forces is a significant step forward in fulfilling the mission of transforming how B2B organizations go-to-market.
They will break down the traditional wall that has existed between marketing and sales teams so that they can now move as one. And they will be able to connect every marketing action to sales success.Join ABM pioneers Gabe Rogol, CEO of Demandbase, and Jon Miller, CEO, and Co-Founder of Engagio, to learn how the combined forces of Demandbase and Engagio will transform the Account-Based Marketing category and the entire B2B technology market by enabling you to:We'll follow up with you to set up your 1:1 personalized demo. Join ABM pioneers Gabe Rogol, CEO of Demandbase, and Jon Miller, CEO, and Co-Founder of Engagio, to learn how the combined forces of Demandbase and Engagio will transform the Account-Based Marketing category and the entire B2B technology market. And one that aligns marketing and sales as a single team, so they can acquire, grow, and retain more customers. I’m sure it will take our ABM strategy to the next level. It starts with the world’s most complete B2B Customer Data Platform (CDP) which includes proprietary IP matching data, 1st party customer data, and 3rd party data from multiple sources— including intent signals based on account and contact level activities. I am incredibly proud to announce that Demandbase, the leader in Account-Based Marketing, has just completed the acquisition of Engagio, one of the true pioneers of the ABM category. Demandbase and Engagio joining forces gives us a comprehensive solution for our ABM strategy and is a game-changer, not just for ABM, but the broader B2B marketing technology industry.At PROS, we love Demandbase and we love Engagio, so the two companies coming together is a dream come true! It also continues the transition away from the traditional lead-focused models of the past, to the account-centric model embraced by high performing marketing and sales teams.
With unified data, Sales and Marketing teams can start moving as one, with a common understanding of each account, its buying committee, and the insights needed to move them through the buyer’s journey.ABM succeeds when revenue teams map out who they want to reach, what message to deliver across different channels, and how to measure success across the buyer’s journey. And that’s exactly what Demandbase’s acquisition of Engagio means for you.The evolution of B2B marketing is upon us. Demandbase and Engagio are joining forces to reshape the B2B marketing landscape, including ABM. And all of this needs to be packaged in a terrific user experience. But most of all, it’s a huge day for our customers. Unifying our data and insights across the platforms and across our revenue teams will seal the deal on sales and marketing alignment. Demandbase CEO, Gabe Rogol and Engagio CEO, Jon Miller share their vision on how the unified company will remove the fragmentation and bring clarity to the B2B martech market. A comprehensive ABM platform must have native applications to engage accounts and the buying committees within them—advertising (including a DSP built specifically for B2B), site personalization, and sales execution are simply essential.