"Boohoo adds new dresses, tops, accessories and shoes to its website every single day.To turn items around quickly, it uses what's called a "test and repeat" model, where it produces small batches of lots of new styles - sometimes even just tens or hundreds of one item. The pair had worked together at Pinstripe Clothing, a company that was set up by Kamani's father Abdullah. It sets out the steps that the boohoo group has taken, and is continuing to take, to ensure that modern slavery is prevented in our business operations and supply chain. All of our people live and breathe the New Look brand and we strive to put our customers at the heart of everything we do. Part of its success is down to targeting under-30s who prefer to take style tips from social media influencers and buy clothes on their phones.Boohoo spent £116.8m on marketing campaigns in the year to 29 February - almost 10% of its total sales.To drive customers to its website, it's worked on collaborations with influencers including Love Island contestant Maura Higgins and paid for celebrity endorsements from the likes of R&B singer Ashanti.The strategy seems to be paying off. We've got GST covered no matter the value of your order! We launched our first every podcast, ‘Get The Scoop’ "If Boohoo doesn't buy their assets someone else might. Mission statement: Be loyal, be serious, be passionate, be optimistic, be fixable, be … To achieve this we all stand by our brand values; keep it simple, be brave, think customer, act with pace and take responsibility. Love Island contestant Maura Higgins was signed up as a Boohoo "ambassador" was born Bohoo also has a section for coffee addicts in which we will be serving customers the best coffee experience in town. Flaunt on-trend tops in plunge necks, off-the-shoulder and cropped cuts. According to research by polling firm Some experts have said that one key element behind Boohoo's success is its online-only business model. Mahmud Kamani and Carol Kane set up Boohoo in 2006 "The 16-24 age bracket have lower spending power, and they are more tech-savvy than older generations too, so the idea of online shopping appeals to them," says David Madden at CMC Markets, who analyses firms' finances to help clients make business decisions.He adds that while competitors like Topshop or New Look might appeal to younger shoppers too, they have expensive High Street shops to run.Boohoo bought Nasty Gal's brand assets, like its website and logos, in 2017 for $20m (£15m). We introduced parcel bags that are 100% recyclable and made from recycled material Boohoo was founded by entrepreneur Mahmud Kamani and designer Carol Kane. Together we share the same vision of becoming “the chosen brand for an inspiring accessible fashion experience”. Since 2016, the company has been … These are external links and will open in a new windowYou might have bought some joggers from there, or seen your favourite Instagram star wearing one of their dresses, but how much do you really know about Boohoo?The online fashion firm has been a real winner during lockdown, with a massive increase in its sales by 45% to £368m in the three months to the end of May.But it's been hit by claims that workers at a Leicester factory that supplies some of its clothes were Boohoo has said it's launching an investigation, but experts say it could struggle to make a comeback after the controversy.Here's five things you may not know about the company.Boohoo was founded by entrepreneur Mahmud Kamani and designer Carol Kane. Kamani and Kane decided to cut out the middle man too. Boohoo's full statement to LancsLive says: "We are extremely confident in the extensive measures that we have taken in the warehouse to protect the safety and wellbeing of all our team and to ensure that we are adhering to all the Government guidance. Last year, Boohoo hired Verisio, an ethical audit specialist, to monitor contractors.